I've been a long-time Essie nail polish hoarder, which all started with their Chinchilly shade: a grey-ish, lavender-ish color that was everything good about nail polish. I've dabbled in other brands here and there, with an occasional blip into other obsessions (hello, Butter London). Then I met Smith & Cult via YouTube.
After drooling over the polishes my favorite beauty bloggers would showcase, I put Stockholm Syndrome at the top of my wish list and finally took the plunge two months ago. It did not disappoint and was very Chinchilly-esque . . . but even better. I added The Graduate and Bitter Buddhist, thanks to the recent Cyber Monday sales.
I think the color range is seriously wearable and leans quite cool, which suits me oh so well. (I have my eye on No Poem next, which is a cool gray.) The formula is unbelievable. It's opaque and rarely needs a second coat. And it's the longest-lasting formula I've ever used; how do they do it? And don't even get me started on the packaging, which is just gorgeous.
Consider me a Smith & Cult convert.